I would say those outlets are more reactive and passive. I think for the online spaces we offer, it serves both quite well.

Zeplin is a platform for both designers and developers how do you take this into account for the community strategy? In that setting, I think part of the success must come from being flexible and able to improvise based on how people are engaging. Over 50 people joined, and all had their cameras on, which was something else I was concerned with. I made sure I brought some excellent content but also made sure I had quite some interactive parts to keep people engaged, including a little game at the end. In the end, it turned out unexpectedly well. I was quite skeptical as I figured that you also have these meetup slots with physical conferences, but it's incentivized a little bit by connecting over some food and drinks. As a part of this, they organized meetup slots that were about an hour long. It was a conference called Clarity back in September that we sponsored. We then decided to try to join an existing initiative. The main concern I had was: how do you know if someone's paying attention? They're at home, behind their webcam, and they probably have other things going on at the same time. I was very skeptical about virtual conferences at first. As meetups are a big one for you, how do you look at the virtual equivalents? Have you tried anything? When do you hit that stage where you can and want to expand that to other places in the world. The question is how to scale such activities. Working on a project over the weekend, eating pizza, and drinking Mountain Dew is just a fantastic way to connect with like-minded people. But personally, as a developer, I love hackathons. Obviously, the pandemic has changed a lot, and that's why I think a lot of other ways to bring value are essential. I think a big one where people truly connect is meetups.

I see Spectrum and also our Facebook Group more so as a support community than anything else. We're there to support the community and help them out, but it's less of a place where people genuinely connect or where we bring additional value. I'd count all of these channels as part of our community.Ī channel like Spectrum is mostly used for two things currently: people sharing what's wrong or what else they need or would like to see. Our focus isn't on just one digital platform. We have a Facebook Group, Spectrum, use Twitter, and use Medium for our content publication. We're serving our people over the channels they typically already use.

Zeplin pizza